Web Site Marketing Strategy Guide

There are many ways to get visitors and potential buyers to your web site. I will explain some of the best methods of forming a good web site marketing strategy and point you to some places where you can find more information. Implementing these strategies will involve some time and effort, with some being more time consuming than others. Many web site marketing strategies are free and some cost a little money.

One thing that every internet marketing web master desires is getting their web site listed on Google, Yahoo or one of the other top search engines. Unfortunately this isn't as easy as it may seem.  It involves a lot more than just submitting your URL to the search engines and then waiting for the onslaught of visitors to come to your site.

The best way to propel yourself to the top of the search engine results is to start getting other websites to link back to your web site. This can be done by:

• article directory submission
• writing articles
• reciprocal linking
• one-way incoming links
  

All of these methods provide your site with backlinks, which are key to getting increased targeted traffic to your site.  You can also try some of the tactics described in the video series 7 Fast Ways to Get Great Links to Your Web Site.  This series talks about the methods above but also discusses other lesser known methods as well like blogging, writing testimonials and buying links.

Since indexing of your site by the search engines and achieving a good page rank may take a while to be where you want it to be, you should find out how to use free traffic exchanges to start getting visitor traffic to your site immediately.  While you are at it, investigate using Traffic Hoopla's web site to find out what the best traffic exchanges are and how you can start earning visitors to your web site.

Once your web site has visitors how do you keep them coming back again and again? The best way to do this is to start building an opt-in email list. Building a list is a great way to ensure that your visitors return to your site again and again.  This is done by contacting your list periodically with the intent of providing them updated content information or business opportunities available on your website that will bring them back often.

What is a good way to build an opt-in list?  There are several ways but one that works well is a double opt-in pop up on your site.  Another way is to build a Name Squeeze Page (or some call it a landing page) which essentially offers teaser information about your product and asks for a name and email address.

When you input your name and email address into the form on the squeeze page, you get redirected to the main sales page.  The email address you entered into the form is put into an autoresponder where you will begin to receive follow up emails to hopefully consider the product.  The video series 5 Fast Ways To Explode Your Opt-in List will teach you the details of using these techniques and give you examples of implementing them as well.  A good software program called the Affiliate Squeeze Page Generator can be used to create a Name Squeeze Page.

Another great web site marketing strategy is to add automatically changing content on your web site.  If the content on your web site is changing frequently, the search engines see your site being updated so they come and re-index it based on the new content. Automatic changing web site content keeps the search engine spiders and your visitors coming back for the updated information and presents less work for you.

One of the best ways to have automatic content added to your website is to use RSS feeds and Blog links since they both change frequently.  A good resource on how to add RSS feeds to your site effectively can be found in the video series How to Add Automatically Changing Content to Your Site.

RSS links and Blog links also provide backlinks to your site although they are not as high a quality as a backlink from a high page ranked web site.  You can download a free report entitled Marketing with RSS and Blogs that will highlight 14 ways blogs and RSS can boost your online business.

There are other methods to get visitors to your website. I will be updating this page regularly with more useful website marketing information. In the meantime you may want to visit my Article Marketing Strategies page for some additional tips on implementing your own web site marketing strategy.